What is PPC (Pay-per-click) Marketing?

PPC is a way of utilizing search engine PPC advertising to generate more clicks on your website, rather than to earn those clicks organically. You might have seen what PPC is, the sponsored ads you see on top of Google’s search result page marked with a yellow label.

How PPC Advertising it Works

Every time someone clicks your ad and goes to your website, you pay the search engine a small fee (that’s the reason it is called pay-per-click). It is important that your PPC Advertising campaign is well-designed and runs smoothly and accordingly because the visit is worth more to your business than what you pay for that click. For instance if you are paying $15 for a click, but that click results in a $400 sale, then you will not think twice before using PPC. PPC marketing is beneficial for all those who use it in the long term.

  •  It is good for explorers:

Research shows that searchers click on paid search ads more frequently than other forms of paid advertising. This shows that people do not mind being advertised to, on these conditions that the products and services advertised accurately fit the searchers description. And because we are using search engines when we are looking for products or services the results, which include ads are most of the time highly relevant to what we are actually looking for. Moreover, Google has developed the perfect formula to ensure that PPC ads meet the users demands.

  • It is helpful for advertisers:

Many advertisers are offered a clear and easy way to share their message to an audience that is actively and specifically looking out for the product they are offering. Because the searchers usually reveal their intent through their search queries, through this advertisers are able to measure and look out for the traffic which is the direct result of search engine clicks.

  • It is favorable for search engines:

PPC allows search engines to provide help to searchers and advertisers concurrently. The searchers compromise their user base while this allows the advertisers to create a proper revenue stream. The search engines aim to provide relevant results which is their top priority, while offering you a highly targeted, revenue-driving advertising channel.

The most outstanding advantage of PPC is that Google and other ad networks do not just reward the highest bidder for that ad space they reward the ads which are of the best quality which means the ads which are most popular with the users. To put it simply, Google rewards the finest performance. The better your ads, the greater your click-through rates which will in turn lower your costs.

Is Pay-per-click marketing the right choice for you?

We know that PPC advertising offers a great opportunity to:

  • Grow your customer base:

It helps you connect with searchers that are actively looking for products and services which you are offering and answers that need by providing them with offers that are relevant to their search queries.

  • Generate leads at a low cost:

PPC Advertising and How it Helps in Building Your Business 1

We know that pay-per-click marketing allows you to reach leads and prospects when they are researching and are actually looking to buy, this is a highly effective and successful way to bring more visitors to your website.

Moreover, you can take benefits from algorithmically generated discounts from the search engines in exchange for making their users pleased.


The fact is that PPC Advertising can work for almost any kind of business, whether you are looking to sell products through an e-commerce website, or to generate leads for a service based or software business, it can also help in building brand awareness and it can even help drive foot traffic and phone calls to your local store. So to use Pay-per-click marketing is not a bad idea at all.  

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