Ready to be inspired by these cool content marketing types that increase your clients and help you to grow your business.
Nowadays everyone knows that content is king. But do you know how to make your content attractive that stands out in the crowd? If you want to set yourself different from your competition then you will need to focus on the content marketing effective tips. And also you need to create unique and eye-catching content that grabs the attention of your audience and engages them.
Sometimes it is considered that it’s easy to do. But it can really be a headache if you don’t know where to start and how to engage your audience.
Different types of content marketing can help you to connect with different clients in a number of ways. In many cases, a variety of content marketing types is ideal for connecting and reaching with the target audience at different points of the digital sales funnel.
In this article, we are going to look at the seven most effective types of content marketing. And from this how you can increase your target audience and grab the attention of new clients.
But first, I will dive a little into content marketing.
What is Content Marketing?
Content marketing is a digital marketing strategy that includes making relevant and unique content that helps you to attract new clients. The content marketing is too aimed to target your desired audience with the goal of driving different types of customer’s action.
There are different types of content marketing that work together to bring new clients to your business. The first step you have to take is to create unique and relevant content that will be useful for your audience. Content marketing is not always focused on selling. Sometimes the goal of content marketing is to educate your audience and other times it might just be for entertainment. Moreover, the content should add some type of value for your target audience.
Types of Content Marketing
Infographics bring research in an easy-to-understand, visual layout. A visual form of content marketing format helps the audience to better visualize data that include statistics, charts, graphs. So from this, they can have a better and clear idea of why something is valuable or how it is important.
Furthermore, some of the audience’s learning styles lean heavily towards visual content. Infographics can be effective and grab the attention of the user by giving the information in the form of graphic visuals in a clear and quick way.
Blogging is one of the most effective types of content marketing for any business. Blogs are one of the best ways to improve SEO and increase more organic traffic to your website from the search engines.
In fact, according to Forbes, those websites who include a blog have 434% more indexed pages than those that don’t include blogs on their websites. This means that the websites with blogs have a greater chance to be indexed on the first page of search engines like duckduckgo, google and many more.
When writing blogs make sure to keep these things in mind:
- Optimize your content for SEO
- Use a pillar model to organize your blog topics
- Try to keep your content focused and relevant to your product or topic.
Video is one of the great content marketing strategies for businesses because it gives such an attractive return on investment. Videos also help to increase the time spent on a website by 105%. The more time your target audience spends on your site the greater your company’s chances of gaining more sales and making more customers.
Moreover, check out these statistics:
- In addition to that, if landing pages have video content then the website has a higher conversion rate, garnering up to an 80% increase.
- According to content experts, social videos have an increase of 1200% more likes and shares compared to other content types.
E-books are the best way to break up long-form content into digestible chapters. eBooks are one of the effective types of content marketing for gaining the main information. E-books are long-form content that many businesses can use to provide the value for their leads and customers. Here, the keyword value is a lot.
Furthermore, your eBooks can’t be 6 to 10 or multiple page ads for your business. Even, it should provide some type of beneficial information and also insight on your target audience about their needs and challenges.
As compared to other content marketing types, ebooks give the potential information to your clients and build a smooth relationship with your target audience. So from this, your customers trust your brand and come to you when they are geared up to make a purchase.
Whitepapers are similar to e-books in many ways. The white paper is another term of long-form content that can be effective as a lead magnet. Yet, the main difference between whitepapers and eBooks is that white papers are a bit more informative, data-driven and detail-focused. It’s one of the great types of content marketing for B2B and other small businesses.
One of the best advantages of the white papers is that it gathers information about new leads and this information helps to grow your small businesses.
SEO Content Marketing
The two main important tools in the modern market are SEO (search engine optimization) and content marketing. SEO content marketing tactics can help you to take your businesses to the next level.
SEO is playing one of the important parts in growing any businesses and when it comes to content marketing the main thing is keyword research. Your brand needs to find the focused keywords that your target audience is using to find brands like yours on the search engines. So, if you create content around these topics, you can work to rank for the keywords on the search engine result page.
Even more, if you are facing hurdles for creating keywords so there are many Keyword research tools from which you can easily find any type of keywords like, one-word keyword, LSI keyword, or Long-tail keywords, and also you can search any keywords according to your needs.
Gifs and Memes
Nowadays, everyone shares their favorite memes on different social media platforms. These types of content have become very popular among customers. Memes and GIFS are the most liked and highly shareable types of content marketing on the web.
Even more, Digital content marketing plays an important role in growing your businesses more and helps you to reach new audiences and build strong relationships with existing customers. By the help of social media platforms like Facebook, Twitter, Instagram, etc. Many businesses engage their customers in their posts and generate more revenue.
When it comes to content marketing you should choose an effective strategy that goes best with your business and don’t be afraid to experiment. But remember, never put all your eggs in one basket. Utilize all types of content marketing for your business and watch your business sore to new heights.
- If you’re running a small business or you are a multinational firm these content marketing types help you all the way. As always, content is vital to the success of your business.
- Also, you can easily keep your clients engaged and scrolling through your website pages by simply adding interesting and eye-catching GIFs and images to your content.